Privacy Policy

Last Updated: September 8, 2026

At Smile Preschool and Nursery, we protect your family’s privacy. This policy details how we collect, use, and secure your personal data. It applies to all information gathered through our website.

1. Information We Collect

We collect data to provide high-quality early childhood education and nursery care.

  • Parent/Guardian Information: Name, email, phone number, mailing address, and relationship to the child.
  • Nursery & Student Data: Child’s name, birthdate, enrollment age, immunization records, medical history, dietary restrictions, and emergency contact details. We only collect this with explicit parental consent via secure online inquiry or application forms.
  • Automated Data: Your IP address, browser type, device characteristics, and browsing behavior collected via website cookies.

2. How We Use Your Information

We use your information to manage student enrollment, ensure nursery safety, and communicate updates. Specifically, your data helps us to:

  • Process nursery applications and preschool enrollment.
  • Review medical records to meet local licensing health and safety standards.
  • Send school calendars, emergency closure alerts, and student progress updates.
  • Maintain website security and analyze traffic trends.

3. Data Sharing and Third Parties

We do not sell or rent your personal information. We only share data with trusted entities to run our operations.

  • Care Platforms: If applicable, data may sync with secure third-party childcare apps used for daily nursery reporting (e.g., feeding, nap, and diaper tracking logs).
  • Service Providers: Website hosting, form processing, and secure email communication vendors.
  • Legal Obligations: We may disclose data if required by law, licensing boards, court order, or public health regulations.

4. Children’s Privacy (COPPA Compliance)

Our website is designed for parents and guardians, not children.

  • We do not knowingly collect personal data directly from children under 13.
  • All infant, toddler, and preschooler information must be provided strictly by a parent or legal guardian.
  • If we discover a child under 13 has submitted data directly, we will delete it immediately.

5. Cookies and Tracking

We use cookies to improve your browsing experience.

  • Cookies track website usage and remember your preferences.
  • You can disable cookies through your browser settings, though some website features may stop working.

6. Data Security

We use industry-standard physical, technical, and electronic safeguards to protect your family’s sensitive health and personal information. However, no internet transmission is completely secure. We cannot guarantee absolute security for data sent to our site.

7. Your Rights and Choices

You have control over your data. You may contact us at any time to:

  • Review the personal details we have collected about you or your child.
  • Update or correct inaccurate medical or contact information.
  • Request that we delete your data from our active marketing systems.

8. Changes to This Policy

We may update this Privacy Policy to reflect changes in childcare licensing laws or our internal practices. We will post all updates directly to this page with a revised date.

9. Contact Us

For questions regarding this policy, please contact our administration:

Smile Preschool and Nursery Administration
Email: info@smilepreschoolandnursery.com
Phone: 201-963-8533
Address: 194 Newark Ave, Jersey City, NJ 07302

I’ve had such a good experience with Smile nursery, I’d recommend anyone looking at daycares in the area to consider Smile. My child started at Smile at 6mo and they were incredibly accommodating with his specific schedule and needs. They helped us with the transition to solid foods and their updates and feedback every day were really helpful. Smile sends pictures and real time updates throughout the day, and it’s nice to know what my child is up to all day. My child has been growing and learning so fast and I’m so happy and impressed with the environment at Smile.

Ms Debie and Rashida are especially sweet and caring. My child is happy to see them in the morning and he’s happy every day when I pick him up. They are so supportive to our family and it’s been a real pleasure working with them!

Katie M.
Parent of a Preschool Student

I recently discovered that SMILE Preschool (@smilepreschooljc) posted a photo of my daughter in a video on their Instagram without my consent. When enrolling, I explicitly refused permission for her image to be used in any online ads or marketing. This is a serious violation of my trust. Had I known about this sooner, I would have withdrawn her from the school immediately. This disregard for parents’ wishes is unacceptable and can put children’s privacy and safety at risk.

Original review: It would be ZERO stars if that was an option. Sherry Singh often mentions her reputation around Jersey City and talks about her family, but in my experience, it feels disingenuous. The moment money is no longer involved, her true priorities become clear, and the level of care and professionalism drops dramatically.

I’ve had a highly disappointing experience with SMILE Preschool. In 2023, I received an unsigned, homemade-looking childcare statement that couldn’t be verified for my taxes. After multiple follow-ups, I was told to wait until their accountant, Calvin Reid, returned in October 2024. When I reached out again, I was ignored, and during a call, the staff member acted like she didn’t know who the accountant was, then abruptly hung up on me. After that, I called the owner, Sherry Singh, who had previously given me her number. She responded aggressively and unprofessionally, speaking over me and then hanging up on me as well.

Additionally, when my family had to relocate to Texas, I informed the school as early as possible that my daughter’s last day would be October 11. Instead of understanding our situation (I had to leave my job and couldn’t afford childcare for time we wouldn’t even be in the state), they coldly insisted we pay through November 12, 2024, per their policy, with no consideration of our hardship. This lack of empathy made me pull my daughter out weeks earlier than planned, even though we had already paid.

Overall, the unprofessionalism and lack of care for families is unacceptable, and I cannot recommend this daycare to anyone.

Goddess M.
Parent of a Preschool Student